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Hi Caleb, I love the direction of your question, it's taking us back to recall the days where Design Sprint was a buzz term.
I see it to be able to increase ROI because inasmuch as it's time consuming for most teams, the process and the takeaways the team would derive from it is priceless, the team can then build upon this new found idea or knowledge depending on what the aim of the sprint was to either make marketing better or even improve a feature UX, directly or indirectly this affects and influences user purchases and patronage.
It still falls back to the ROI
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