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InVision ambassador ambassador
Caitlin Cambron Caitlin Cambron

KPIs & Design

How would you use Key Performance Indicators to inform a design? Looking for answers from people who've done it before and newbies with ideas :)



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Rob Whiting
InVision ambassador Rob Whiting , ambassador
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Hi Caitlin ツ

UIE did an interesting article on this area - - focused more on UX-related KPIs but also relevant in many ways to design.

The Google H.E.A.R.T. framework - - is also a useful reference in this area.

Also seen quite a few folks recently looking more towards OKRs rather then KPIs for design related objective tracking. This article - - offers a useful overview.

Hope this helps ツ


Caitlin Cambron
InVision ambassador Caitlin Cambron , ambassador
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You sold me with a Jared Spool article - he's a pro! Thanks!


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